Regulatory context
The rules our tools are designed to support.
A plain-language summary of official materials we track. It is not legal advice, it is not exhaustive, and rules change — often when an election schedule is announced.
Last reviewed 4 November 2026 against official sources. Re-checked before each deployment. Compliance-support tools; legal interpretation and final responsibility remain with authorised campaign teams and counsel.
Election Commission of India
Advisories on AI-generated and synthetic campaign content
Campaign material generated or significantly altered by AI is to be clearly labelled — for example “AI-Generated”, “Digitally Enhanced” or “Synthetic Content” — with the originating entity disclosed in the caption or metadata.
The advisory of 24 October 2025 sets label parameters for parties, candidates and campaign representatives (covering at least 10% of the visible display area, or the initial 10% of audio), asks parties to keep records of AI campaign material with creator and timestamp details, and expects content on official handles to be taken down within three hours of being noticed or reported.
- How our tools support it
- Disclosure templates that can be configured to the advisory’s size and placement parameters, creator and timestamp logs for every AI-assisted asset, and fast flagging of reported content to the account owner.
- What remains with you
- Whether and how each asset is labelled, and any removal or platform reporting, remain with the campaign and the account owner.
Ministry of Electronics & IT
IT (Intermediary Guidelines) Rules, 2021 — 2026 amendment on synthetically generated information
G.S.R. 120(E), notified 10 February 2026 and in force from 20 February 2026, requires intermediaries to ensure synthetically generated information is prominently labelled so that it is easily noticeable and adequately perceivable, with a prominently prefixed audio disclosure and embedded provenance metadata to the extent technically feasible.
The final rule uses this qualitative prominence standard rather than a fixed label size, and excludes routine good-faith editing and translation that does not alter material meaning.
- How our tools support it
- Exports can carry visible disclosure, prefixed audio disclosure and embedded provenance metadata, together with a record of AI-use declarations for platform upload flows.
- What remains with you
- Classifying an asset as synthetically generated information is a decision for the campaign’s legal team.
Representation of the People Act, 1951
Section 126 silence period and Section 126A exit polls
Section 126 prohibits, in any polling area, displaying election matter to the public by television or similar apparatus during the 48 hours ending with the hour fixed for the conclusion of the poll in that area. It is per polling area and per phase — not a nationwide blackout.
In multi-phase elections, ECI has said the section does not cover content relating only to later phases that makes no reference to the polling area in its silence period. Section 126A separately restricts exit polls during the period ECI notifies.
- How our tools support it
- Polling calendars loaded per phase and per area, with configurable rules that hold election-matter feeds to destinations inside an active silence window.
- What remains with you
- What counts as election matter, and any exceptions, are judged by campaigns, broadcasters and their counsel.
Model Code of Conduct & MCMC
Pre-certification of political advertisements
Political advertisements on electronic media — including television, radio, audio-visual displays at public places and social media — require pre-certification by the relevant Media Certification and Monitoring Committee before release.
The Model Code of Conduct also applies to content that candidates and parties post online, and campaign expenditure includes social-media advertising and content development.
- How our tools support it
- Version histories that tie the certified cut to what actually airs, and export formats prepared for certification submissions.
- What remains with you
- Certification is granted only by the MCMC; FutureNext and its tools are not certified or approved by any authority.
Digital Personal Data Protection
DPDP Act, 2023 and DPDP Rules, 2025
The Act and Rules were notified on 13 November 2025 with phased commencement; most substantive obligations — notice, consent, security safeguards, breach notification and erasure — are scheduled to take effect around 13 May 2027.
For ground operations, the campaign is normally the Data Fiduciary and a technology vendor normally acts as its Data Processor under contract.
- How our tools support it
- Registration, grievance and check-in tools designed for plain-language notice, recorded consent, purpose limitation, retention and erasure schedules, access logging and breach-response workflows.
- What remains with you
- The campaign, as Data Fiduciary, decides purposes and is accountable for its notices and consents.
Broadcasting
Cable Television Networks (Regulation) Act, 1995 — Programme and Advertising Codes
Programmes and advertisements carried on cable networks must conform to the Programme and Advertising Codes; political advertising on TV operates within the ECI pre-certification regime.
- How our tools support it
- Rally feeds and spots delivered to broadcast partners are prepared for review against the codes and certification records.
- What remains with you
- Broadcasters retain editorial responsibility for what they carry.
We never describe our tools as certified, approved or endorsed by the Election Commission of India, MeitY or any other authority, and we do not use government emblems or logos. Media Certification and Monitoring Committees certify individual advertisements — not vendors.
